How will media reach the audience in 2035?

The presentation explores how AI, personalization, and immersive technologies will fundamentally reshape how audiences consume video by 2035. In a provocative and forward-looking keynote, the presentation outlines three future viewer behaviors: the “served viewer,” guided by AI agents that curate content before users even ask; the “surprise viewer,” seeking authentic, shared experiences beyond algorithmic recommendations; and the “immersed viewer,” consuming content through spatial computing and AR interfaces where screens disappear entirely.